Own product · AI app and growth

My Color Seasons

AI color analysis from one selfie. I built the product and the business around it, from the first Pinterest ad to the paid result.

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Product
Design
Pinterest Ads
Funnel
SEO
React
Capacitor
iOS

01 / The problem

A personal color analysis is a $200 appointment most people never book. An app can do it from one selfie, but a good app alone doesn't find customers.

02 / What I built

So I treated it as a whole business, not just an app. I own the product and the design, the website and the quiz funnel, the Pinterest ads that bring people in, the SEO that keeps them coming, and the inbox when they have questions.

01
Product and design
Brand, app and every screen. Editorial type, soft color, real faces: it looks like a beauty brand, not a tech tool.
02
Assets that sell the idea
Portraits, illustrations and icons. The same woman in two colors explains color analysis in one glance.
03
Pinterest ads
Color analysis is visual, and so is Pinterest. I create and run the ads that bring new people into the quiz.
04
AI assisted SEO
Guides to all 12 seasons, an undertone test, celebrity palettes and more, created with AI and published in three languages.
05
UX and customer support
I answer customers myself, so I hear first hand what works and what needs to change.

● The funnel

Twenty questions, built to convert.

Visitors from Pinterest land in a short quiz, not a sales page. Every screen is a decision backed by funnel data, made to earn more without making the experience pushier.

01
A promise and one button
Two minutes, instant results, no sign up. Every reason to leave is answered before the first question.
02
Questions that pay off
Each answer shapes the result, and the progress bar shows exactly how far is left.
03
Progress you can feel
Short breaks between questions turn progress into a reward and keep the momentum going.
04
Almost there
The closer the result, the stronger the pull to finish, right where the analysis gets personal.